Keren Shafran Saig

Enthusiastic UX/UI Designer

I am passionate UX/UI designer certified in UX Design by Google, experienced in rebranding, marketing campaigns, product lifecycle management, and e-commerce.

With a keen eye for detail and a passion for creating seamless user experiences, I bring a unique perspective to every project I undertake.

My dedication to excellence and commitment to innovation set me apart in the fast-paced world of UX/UI design.

Work Experience

Global Brand Manager / Marketing Communication Team. 2022-2023

SodaStream International, LTD.

  • Contributed to the rebranding and brand repositioning of SodaStream's digital assets

  • Led and carried out global brand strategies and projects

  • Implemented marketing communication strategies to achieve brand and business goals

  • Ensured the successful execution of global brand identity projects while maintaining brand messaging consistency

  • Collaborated with SodaStream's international markets to meet local digital asset requirements

  • Oversaw suppliers and stakeholders in production, digital, social, and creative aspects

  • Handled budget management

Marketing Product Manager 2020-2022

Tiny Love (International)

  • Managed the product lifecycle (development, launch and maintenance) in accordance with the work plan, while targeting the European and US markets

  • Planned, built and managed marketing communications across various channels according to the brand language

  • Developed visual content (images, videos), managed production sessions via service providers

  • Carried out professional and administrative management of external vendors - wrote marketing briefs, provided guidance, controlled processes and approved invoices

  • Managed and controlled activities on digital platforms (global website and Instagram)

Product Manager specializing in E-commerce Website Development and Management. 2013-2019

Ebay, Etsy, Amazon

  • Started and managed multiple online stores on global platforms like Amazon, eBay, and Etsy

  • Conducted market research to identify target audiences, created annual work plans, and oversaw budgets

  • Developed and maintained digital assets for around 2000 products

  • Established business pages on social media platforms including Facebook, Instagram, and Pinterest

  • Implemented branding strategies and maintained consistent marketing language across all channels, generated content, managed photography, and visual content processing

  • Oversaw sales and customer service, processed orders (approximately 50,000!), resolved issues, nurtured customer relationships, and ensured satisfaction

Education

  • 2024 Google UX Design

Coursera/Google

  • 2020 PPC Management

    Digitalent

  • 2020 Data Driven Marketing

    Digitalent

  • 2014 SEO

    New Media College

  • 2010 B.DES

    Shenkar College of Engineering, Design & Art

Skills

  • Adobe Illustrator

  • Adobe Photoshop

  • Figma

  • Wireframing

  • Visual Design

  • User Research

  • Prototyping

  • Office

  • Detail Oriented

  • Project Management

  • Marketing Analysis

Languages

  • English

  • Hebrew

  • Russian