Project: CRUMB Bakery Brand Identity

Client: Artisanal Bakery, Brooklyn NY

Role: Visual Brand Designer

The task was to create a complete visual identity for a modern Brooklyn bakery that would stand out in a saturated market.

The challenge was to break away from traditional bakery aesthetics while maintaining warmth and authenticity.

My solution centered on a bold electric blue color scheme paired with minimalist line illustrations - a deliberate departure from conventional bakery branding.

The scope included:

Brand strategy and positioning | Logo and visual identity system | Custom illustration style

Packaging design | Social media visual direction | rand voice development

The resulting identity system successfully merges contemporary design with bakery craft, creating a distinctive presence in Brooklyn's competitive food scene.

© 2024 Keren Shafran Saig. All rights reserved.